A seminar titled "Data driven marketing in FMCG industry in Bangladesh" was organized by Department of Business Studies ( DBS), Britannia University on 11th January, 2024 focusing on the evolution of Marketing, Components of Marketing 5.0, Data Driven marketing, FMCG industry in Bangladesh, Applications of Data driven marketing in FMCG industry and Contribution of the study The keynote speaker was Mrs. Khaleda Akter, Lecturer, DBS who emphasized on data driven from social media with the help of AI system. Starting from the evolution of digital marketing, connecting and sharing thoughts through Facebook, YouTube, and so on. She also explained about the symbiosis imperative which imposes the machine and human, customer path in marketing 5.0, next tech: human-inspired bionics etc. Furthermore, she adds that data has various sources like social, media, web, POS, IT which shows the engagement for selecting the right media mix for marketing communication. Nowadays, these technologies help the Fast Moving Consumer Goods (FMCG) significantly. Moreover, Mrs.Khaleda Akter focused on big data, predictive analysis, web analytics, customer analysis, value co creation, and research onion. The overall findings of the seminar is to find out the contribution of marketing 5.0 in FMCG industry in Bangladesh.The session chair, Honorable Vice Chancellor, Professor Dr. Surajit Sarbabidya appreciated Mrs. Khaleda Akter for her topic and introduced several technologies based strategies for advance marketing management in business. The students of different batches of DBS were present along with their enthusiastic queries that have been fulfilled throughout the seminar at Britannia University. Mrs. Farzana Tabassum Rimu, Lecturer, Dept. of Business Studies (DBS) coordinated the seminar and a vote of thanks was given by her toward the session chair, keynote speaker and the students of DBS.
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