Personal Information
- Department of Business Administration
- www
- Room No-701, Britannai University Campus.
- surajit@britannia.edu.bd
- 018
- 016
Office time in Summer-2024 semester
Sunday: 9.30
AM - 4.30 PM
Monday: 9.30
AM – 4.30 PM
Tuesday:
9.30 AM – 7.45 PM
Wednesday:
9.30 AM- 7.45 PM
Thursday:
9.30 AM- 3.30 PM
Dr. Surajit Sarbabidya is a Professor of Marketing at
Department of Business Administration of the School of Business, BU. He is also
one of the senior faculty members, administrators and policy makers in
Britannia University (BU). Before joining BU Dr. Sarbabidya served two (2)
private universities as full-time faculty member and five (5) other private
universities, various Government and autonomous institutions as resource person
in Marketing, Communication, ICT and MIS disciplines. He possesses a
distinctive research portfolio in the arena of ‘Business Administration, ICT
and Law’ with the best, outstanding and distinguished research papers and
awards in the international conferences and publications in the peer reviewed
journals and conference proceedings.
- PhD in
Marketing, University of Dhaka
- MBA Major in
Marketing, University of Chittagong
- BBA Major in
Marketing, University of Chittagong
- LLB,
National University, Bangladesh
- GNIIT in
System Management, NIIT, India
Academic
Experience as Faculty Member
Dr. Surajit Sarbabidya served as full time faculty member in various capacities of Lecturer, Assistant Professor, Associate Professor and Professor as faculty member at three universities including Britannia University (Current), University of Science & Technology (USTC) and Southern University, Bangladesh. In addition to the full time position, he also contributed and served as contractual and adjunct faculty members in the other five universities including
- BGC Trust University,
- Daffodil International University,
- Independent University Bangladesh,
- Chittagong (IUBC),
- Premier University and
- University of Information Technology & Sciences (UITS).
Administrative
Experience
Experience of serving in the various diversified administrative capacities at the university level including
- Treasurer (In-Charge, BU),
- Dean (School of Business, BU),
- Dean-in-Charge (School of Engineering, BU),
- Chairman (Department of Business Administration, BU),
- Club Coordinator (BU),
- Former Dean-in-Charge (Faculty of Business Administration, USTC),
- Former MBA Program Coordinator (USTC) and Former BBA Program Director (USTC).
Experience
as Adjunct Faculty Member
- BGC Trust
University, Chattogram
- Premier
University, Chattogram
- Daffodil
International University, Dhaka
- Independent
University Bangladesh, Chittagong (IUBC)
- University of Information Technology & Sciences (UITS), Chattogram
Experience
as Expert (External) Member
- Expert
Member, Selection Committee and Promotion Committee, Bangladesh Army
International University of Science & Technology (BAIUST)
- Experience as Trainer in Government and Autonomous Institutions
- Jubo Unnayan Corporation, Halishahar, Chattogram
- Bangladesh
Institute of Management (BIM), Chattogram
- Port
Training Centre, Chittagong Port Authority, Chattogram
- Kaptai
Training Academy [BPDB and BWDB], Kaptai, Chattogram
- Regional
Public Administration Training Centre (RPATC), Chattogram
- Cox’s Bazar Training
Academy, BPDB, Jhilonga, Cox’s Bazar, Chattogram
- Chittagong Training Centre (CTC), BPDB, Foy’s Lake, Pahartali, Chattogram
Consulting Experience
- Urban American Development Company Ltd., CDA Avenue, Nasirabad, Chattogram
Experience
as Reviewer
- Research
Project on “Relationship of Farmers and Intermediaries on Vegetable Supply
Chain in Bangladesh: A Study on Kalirbazar Union”, July 19, 2016, BARD,
Kotbari, Cumilla
- The Journal
of Rural Development (JRD), Vol. 40, No. 2, July 2015, BARD, Kotbari, Cumilla
- 8th South Asian Management Forum, Lahore, Pakistan
Syndicate
and Academic Council Member
- Member,
Syndicate, Britannia University (Current)
- Member, Academic Council, Britannia University (Current)
Membership
with Professional Bodies:
- The Indian
Accounting Association, India
- The
Chartered Institute of Marketing (CIM), UK
- Australian
Academy of Business Leadership, Australia
Marketing, HRM, Telecommunication, ICT, E-Commerce and Law
Research Paper(s) Award in
International Conferences
Best Research Papers
- ‘Factors Influencing the Business
Success of Retail Fashion Houses: A Study from Bangladesh Perspectives’, Proceedings
of the 15th Asian Business Research Conference, 22-23 December, 2017.
- ‘Impact of Integrated Marketing
on the Business Growth of Mobile Telecom Industry: An Empirical Study from
Bangladesh Perspectives’, Proceedings of the 7th Global Business Research
Conference, 28-29 April 2017.
- ‘Impact of Performance Marketing
on the Business Growth of Mobile Telecom Industry: An Empirical Study’, Proceedings
of the 14th Asian Business Research Conference, 30 – 31 December, 2016.
- ‘Sustainable Development of the
Mobile Phone Telecommunication Industry of Bangladesh: An Internal Marketing
Approach’, Proceedings of the 13th Asian Business Research Conference, 26
– 27 December, 2015.
Outstanding Research Papers
- ‘Customer Orientation through
Digital Media: A Study on the Decorative Paint Sector of Bangladesh’, Proceedings
of the 14th Global Engineering & Conference, 29-30 December, 2017.
- ‘Role of Brand Loyal Customers in
Business Success: A Study on the Mobile Telecom Industry of Bangladesh’, Proceedings
of the 15th Asian Business Research Conference, 22-23 December, 2017.
Distinguished Research Papers
- ‘Issues involved in maintaining
an Effective Supply Chain in the Real Estate Industry of Bangladesh’, Proceedings
of the 14th Global Engineering & Conference, 29-30 December, 2017.
- ‘Factors Affecting Investment
Decisions: A Study on Bangladesh Stock Market’, Proceedings of the
15th Asian Business Research Conference, 22-23 December, 2017.