Faculty Profile Information

• PhD in Marketing, University of Dhaka
• MBA Major in Marketing, University of Chittagong
• BBA Major in Marketing, University of Chittagong
• LLB, National University, Bangladesh
• GNIIT in System Management, NIIT, India

Academic Experience as Faculty Member

Dr. Surajit Sarbabidya served as full time faculty member in various capacities of Lecturer, Assistant Professor, Associate Professor and Professor as faculty member at three universities including Britannia University (Current), University of Science & Technology (USTC) and Southern University, Bangladesh. In addition to the full time position, he also contributed and served as contractual and adjunct faculty members in the other five universities including i) BGC Trust University, ii) Daffodil International University, iii) Independent University Bangladesh, Chittagong (IUBC), iv) Premier University and v) University of Information Technology & Sciences (UITS).

Administrative Experience

Experience of serving in the various diversified administrative capacities at the university level including Treasurer (In-Charge, BU), Dean (School of Business, BU), Dean-in-Charge (School of Engineering, BU), Chairman (Department of Business Administration, BU), Club Coordinator (BU), Former Dean-in-Charge (Faculty of Business Administration, USTC), Former MBA Program Coordinator (USTC) and Former BBA Program Director (USTC).   

Experience as Adjunct Faculty Member

• BGC Trust University, Chattogram

• Premier University, Chattogram

• Daffodil International University, Dhaka

• Independent University Bangladesh, Chittagong (IUBC)

• University of Information Technology & Sciences (UITS), Chattogram

Experience as Expert (External) Member

• Expert Member, Selection Committee and Promotion Committee, Bangladesh Army International University of Science & Technology (BAIUST)

 Experience as Trainer in Government and Autonomous Institutions

• Jubo Unnayan Corporation, Halishahar, Chattogram

• Bangladesh Institute of Management (BIM), Chattogram

• Port Training Centre, Chittagong Port Authority, Chattogram

• Kaptai Training Academy [BPDB and BWDB], Kaptai, Chattogram

• Regional Public Administration Training Centre (RPATC), Chattogram

• Cox’s Bazar Training Academy, BPDB, Jhilonga, Cox’s Bazar, Chattogram

• Chittagong Training Centre (CTC), BPDB, Foy’s Lake, Pahartali, Chattogram

Consulting Experience

• Urban American Development Company Ltd., CDA Avenue, Nasirabad, Chattogram

Experience as Reviewer

• Research Project on “Relationship of Farmers and Intermediaries on Vegetable Supply Chain in Bangladesh: A Study on Kalirbazar Union”, July 19, 2016, BARD, Kotbari, Cumilla

• The Journal of Rural Development (JRD), Vol. 40, No. 2, July 2015, BARD, Kotbari, Cumilla

• 8^th South Asian Management Forum, Lahore, Pakistan

Syndicate and Academic Council Member

• Member, Syndicate, Britannia University (Current)

• Member, Academic Council, Britannia University (Current)

Membership with Professional Bodies:

• The Indian Accounting Association, India

• The Chartered Institute of Marketing (CIM), UK

• Australian Academy of Business Leadership, Australia

Selected Publication in International Journals (outside Bangladesh)

• “Supply Chain Management System of the Real Estate Industry (REI): A Study from Bangladesh Perspectives”, World Journal of Social Sciences (WJSS), Vol. 8. No. 3. September 2018 Issue (2018), pp. 13-27, ISSN–1838-3785 (Print) and ISSN: 1839-1184 (Online)

• “Factors Influencing the Business Success of Retail Fashion Houses: A Study from Bangladesh Perspectives”, World Journal of Management (WJM), Vol. 9. No. 2. September 2018 Issue (2018), pp. 14-30, ISSN–1838-3955 (Print) and ISSN: 1839-1176 (Online)

• “Impact of Integrated Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives”, Journal of Business & Policy Research (JBPR), Vol. 13. No. 1. July 2018 (2018), pp. 52-66, ISSN–1449-387X (Print) and ISSN: 1838-3742 (Online)

• “Factors Affecting Investment Decisions: A Study on Bangladesh Stock Market”, Journal of Accounting, Finance and Economics (JAFE), Vol. 8. No. 2. June 2018 Issue (2018), pp. 1-19, ISSN:1838-3459 (Print) and 2200-7970 (Online)

• “Effect of Faculty Evaluation on Quality Education: A Study on Higher Educational Institutions in Bangladesh”, World Journal of Social Sciences (WJSS), Vol. 8. No. 2. June 2018 (2018), pp. 1-13, ISSN: 1838-3785 (Print) and ISSN: 1839-1184 (Online)

• “Role of Brand Loyal Customers in Business Success: A Study on the Mobile Telecom Industry of Bangladesh”, World Review of Business Research (WRBR), Vol. 8. No. 1. March 2018 Issue (2018), pp. 126–146, ISSN: 1838-3955 (Print) and ISSN: 1839-1176 (Online)

• “E-Learning for Career Development: The Case of Business Administration Graduates”, World Journal of Social Sciences (WJSS), 8. No. 1. March 2018 Issue (2018), pp. 13–27, ISSN – 1838-3785 (Print) and ISSN: 1839-1184 (Online)

• “Supply Chain Management Performance: The Case of the Real Estate Industry of Bangladesh”, World Review of Business Research (WRBR), Vol. 7. No. 2. September 2017 Issue (2017), pp. 119–135 ISSN: 1838-3955 (Print) and ISSN: 1839-1176 (Online)

• “Impact of Performance Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study”, International Review of Business Research Papers (IRBRP), Vol. 13. No. 2. September 2017 Issue (2017), pp. 78–99, ISSN: 1837-5685

• “Quality Education in the Private Universities in Bangladesh: A Study from the Perspectives of SERVQUAL Approach”, World Journal of Social Sciences (WJSS), Vol. 7. No. 2. September 2017 Issue (2017), pp. 38–51, ISSN – 1838-3785 (Print) and ISSN: 1839-1184 (Online)

• “Sustainable Development of the Mobile Phone Telecommunication Industry of Bangladesh: An Internal Marketing Approach”, Journal of Business and Policy Research (JBPR), Vol. 12. No. 2. December 2017 (2017), pp. 14–30, ISSN – 1449-387X (Print) and ISSN – 1838-3742 (Online)

• “Sustainable Development of the Mobile Phone Telecommunication Industry of Bangladesh: An Integrated Marketing Approach”, Australia and New Zealand Journal of Social Business, Environment and Sustainability (ANJSBES), Volume 3, Issue 1, April 2017 (2017), pp. 42-56, ISSN 2206-4346 (Online)

• “Internship for Career Development: The Case of Marketing Graduates”, World Journal of Social Sciences (WJSS), Volume 6, No. 2, July 2016 Special Issue (2016), pp. 99-112, ISSN – 1838-3785 (Print)

• “Factors Affecting Supply Chain Management Performance: A Study on the Real Estate Industry of Bangladesh”, Australian Academy of Business and Economics Review (AABER), Volume 2, Issue 2, April 2016 (2016), pp. 135-157, ISSN: 2205-6634 (Print) 2205-6626 (Online)

Selected Publication in Journals in Bangladesh

• “Impact of Relationship Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives”, Dhaka University Journal of Marketing, Department of Marketing, University of Dhaka, Vol. 17, June 2014 (2014)

• “Job Satisfaction in the Mobile Telecom Industry of Bangladesh: An Internal Marketing Approach”, Dhaka University Journal of Business Studies, Volume XXXIV, No. 1, April 2013 (2013), pp. 109-126 ISSN – 1682-2498 (Print)

• “Competitive Advantage through Relationship Marketing: A Study from the Perspectives of Mobile Telecommunication Industry of Bangladesh”, Journal of Banking & Financial Services, Department of Banking and Insurance, Faculty of Business Studies, University of Dhaka, Volume 6, No. 2, pp. 161-182, December 2012 (2012), ISSN 1990-5157 (Print)

• “Role of a Leading Business School in Developing Industry Centric HR: The Case of FBA, USTC”, University of Science & Technology Annual (USTA), 2009, pp. 120-150 ISSN 1728-0435 (Print)

• “Measuring the Quality of E-Banking Services through Gap Analysis: A Study on the Banking Industry of Bangladesh”, Premier Critical Perspectives, Journal of Premier University, Chittagong, 2009 (2009), pp. 6-26, ISSN 2075-650X (Print)

• “Role of Technopreneurship in the Economic Advancement of Bangladesh: An Empirical Study”, University of Science & Technology Annual (USTA), 2008, Volume 14, No. 1, December, 2008 (2008), pp. 55-79 ISSN 1728-0435 (Print)

• “Essence of Sustainable Solid Waste Management: A Comparative Study for Developing Strategies & Action Plans”, University of Science & Technology Annual (USTA), 2008, Volume 14, No. 1, December, 2008 (2008), pp. 80-95, ISSN 1728-0435 (Print)

• “Trends, Problems and Prospects of the Cellular Phone Service in Bangladesh: An Empirical Study”, University of Science & Technology Annual (USTA), 2007, Volume 13, No. 1, July 2007, pp. 161-174, ISSN 1728-0435 (Print)

• “How HRD And Social Development Issues Are Interrelated?”, Journal of Business Studies (JBS), Southern University Bangladesh, Volume 3, December 2005, pp. 58-67, ISSN 1815-3291 (Print)

• “Problems and Prospects of Software Development with Dot Net Architecture: A Bangladesh Perspective”, Journal of Business Studies (JBS), Southern University Bangladesh, Volume 2, December 2004, pp. 71-79, ISSN 1815-3291 (Print)

Selected Conference Publications outside Bangladesh

• “Internal Marketing Practices for the Sustainable Development: A Study on the RMG Industry of Bangladesh”, 2^ndMultidisciplinary International Conference on Humanities (ICH 2019), 30-31, October, 2019, Venue: School of Humanities, Universiti Sains Malaysia (USM), 11800 Pulau Pinang, Malaysia. -- Abstract Accepted

• “Sustainable Seaweed Marketing: A Study on the Coastal Communities of Bangladesh”, 2^ndMultidisciplinary International Conference on Humanities (ICH 2019), 30-31, October, 2019, Venue: School of Humanities, Universiti Sains Malaysia (USM), 11800 Pulau Pinang, Malaysia. -- Abstract Accepted

• “HRD Audit for Performance Excellence in the Banking Industry: An Empirical Study from Bangladesh Perspective”, Proceedings of the 6th Asian Academy of Human Resource Development Conference, Peking University, Beijing, China November 2-5, 2007, pp. 6 (1-9)

• “Role of Good Corporate Governance in HRD: A SWOT Analysis on Private Universities of Chittagong, Bangladesh”, Proceedings of the 6th Asian Academy of Human Resource Development Conference, Peking University, Beijing, China November 2-5, 2007, pp. 7(1-7)

• “Job Satisfaction – The Intrinsic Reward towards Professional Excellence: An Empirical Study with HRD Perspective”, Proceedings of the 5th Asian Academy of Human Resource Development Conference on Thriving on Dynamism and Change, Putrajaya, Malaysia. December 2-5, 2006, pp. 187-194, ISBN 983-3455-69-7

• “Essence of IPR Protection in the Software Industry from HRD Perspective: A SWOT Analysis on Bangladesh Scenario”, Proceedings of the 5th Asian Academy of Human Resource Development Conference on Thriving on Dynamism and Change, Putrajaya, Malaysia. December 2-5, 2006, pp. 49-54, ISBN 983-3455-69-7

• “Role of Academia, Industries and Research Institutes in HRD through Higher Education: The Experience of Bangladesh”, Proceedings of the 4th Asian Academy of Human Resource Development Conference, Taipei, Taiwan. December 3-6, 2005, pp. 45.1–45.9, ISBN 957-97975-4-4

• “E-Bank Marketing In Bangladesh’, Proceedings of the 6th National Conference on Enhancing Performance: Agenda for Growth”, Indore, India. January 30-31, 2005, pp. 260-271, ISBN: 81-7446-371-2 (PB), ISBN: 81-7446-372-0 (HB)

• “Online Shopping: A New Avenue of E-Marketing Discipline”, Proceedings of the 6th National Conference on Enhancing Performance: Agenda for Growth, Indore, India. January 30-31, 2005, pp. 283-293, ISBN: 81-7446-371-2 (PB), ISBN: 81-7446-372-0 (HB)

• “E-Commerce In Bangladesh: How Far Is It From Destination?”, Proceedings of the Conference on Commerce Education in the New Millennium, Department of Commerce, Vidyasagar University, Midnapore, India, March 28-29, 2005, pp. 175-187 and published as book chapter by A. Gupta & K. C. Paul and U. N. Dhar & Sons Private Limited, Kolkata

• “IT Education and HRD: A Bangladesh Perspective”, Proceedings of the 2nd Asian Academy of Human Resource Development Conference on National Policy Perspectives, Bangkok, Thailand, November 30 – December 2, 2005, pp. 65.1 – 65.8

• “Wave of Globalization: Is HRD Program of Bangladesh Ready for Millennium Challenge?”, Proceedings of the 2nd Asian Academy of Human Resource Development Conference on National Policy Perspectives, Bangkok, Thailand, November 30 – December 2, 2005, pp. 40.1–40.8

• “Corporate Restructuring with Information Technology”, Proceedings of the International Seminar on Corporate Restructuring in New Millennium, Post Graduate Department of Commerce, Utkal University, Orissa, India. March 9-10, 2005, pp. 84-102

• “Waves of Organization Restructuring: Some Reflections”, Proceedings of the International Seminar on Corporate Restructuring in New Millennium, Post Graduate Department of Commerce, Utkal University, Orissa, India. March 9-10, 2005, pp. 23-36

Selected Conference Publications in Bangladesh

• “Factors Affecting Employee Commitment: A Study on the Private Universities of Bangladesh”, Proceedings of the Insearch 2018: 5^thInternational Conference on Governance and Modernization in Changing Environment, which will be held on 18-19 December at Bangladesh Academy for Rural Development (BARD), Comilla, Bangladesh. 

• “Role of Augmented Reality on Customer Retention: A Study from the Perspectives of the Mobile Telecom Industry of Bangladesh”, Proceedings of the Insearch 2018: 5^thInternational Conference on Governance and Modernization in Changing Environment, which will be held on 18-19 December at Bangladesh Academy for Rural Development (BARD), Comilla, Bangladesh. 

• “Factors Affecting the Effective Management of Web based Service: A Study on the Banking Industry of Bangladesh”, Proceedings of the 7th Global Business Research Conference -- World Business Institute, Australia, London Academic Research and Publication, UK and American Research & Publication International, USA, BIAM Foundation, Dhaka, Bangladesh, 28-29 April, 2017

• “Customer Orientation through Digital Media: A Study on the Decorative Paint Sector of Bangladesh”, Proceedings of the 14th Global Engineering & Conference -- Global Research Institute for Science and Technology, Australia, 29-30 December, 2017, BIAM Foundation, 63 Eskaton, Dhaka, Bangladesh

• “Issues involved in maintaining an Effective Supply Chain in the Real Estate Industry of Bangladesh”, Proceedings of the 14th Global Engineering & Conference -- Global Research Institute for Science and Technology, Australia, 29-30 December, 2017, BIAM Foundation, 63 Eskaton, Dhaka, Bangladesh

• “Role of Internal Marketing in the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives”, Proceedings of the International Integrative Research Conference on Governance in Transition: Perspectives and Practices, December 18-19, 2015, Organized by BARD, CARI (DU), NetInsearch, Stamford University, BARD, Comilla, Bangladesh

Selected Other Publications in Bangladesh

• ‘Excelling Business Education through ICT: Some Pedagogical Considerations’, Proceedings of the Management Forum, Association of Management Development Institution of Bangladesh (AMDIB), IBA, Dhaka, Bangladesh. pp. 40-50

• ‘Information Technology in Marketing’, Proceedings of the International Seminar on Marketing in New Millennium, Department of Marketing, University of Chittagong Bangladesh. pp. 142 – 153

• “E-Marketing: An Electronic Venture to the Global Market”, The Portfolio, A Review of Capital Market and National Economy, Chittagong Stock Exchange (CSE), pp. 5-12

“Effect of Globalization on the Sustainable Development of the Service Industry in Bangladesh”, 17th Chittagong International Trade Fair (CITF), Chittagong Chamber of Commerce & Industry, pp. 24-31

Research Paper(s) Award in International Conferences

Best Research Papers

• ‘Factors Influencing the Business Success of Retail Fashion Houses: A Study from Bangladesh Perspectives’, Proceedings of the 15th Asian Business Research Conference, 22-23 December, 2017.

• ‘Impact of Integrated Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study from Bangladesh Perspectives’, Proceedings of the 7th Global Business Research Conference, 28-29 April 2017.

• ‘Impact of Performance Marketing on the Business Growth of Mobile Telecom Industry: An Empirical Study’, Proceedings of the 14th Asian Business Research Conference, 30 – 31 December, 2016.

• ‘Sustainable Development of the Mobile Phone Telecommunication Industry of Bangladesh: An Internal Marketing Approach’, Proceedings of the 13th Asian Business Research Conference, 26 – 27 December, 2015.

Outstanding Research Papers

•‘Customer Orientation through Digital Media: A Study on the Decorative Paint Sector of Bangladesh’, Proceedings of the 14th Global Engineering & Conference, 29-30 December, 2017.

• ‘Role of Brand Loyal Customers in Business Success: A Study on the Mobile Telecom Industry of Bangladesh’, Proceedings of the 15th Asian Business Research Conference, 22-23 December, 2017.

Distinguished Research Papers

• ‘Issues involved in maintaining an Effective Supply Chain in the Real Estate Industry of Bangladesh’, Proceedings of the 14th Global Engineering & Conference, 29-30 December, 2017.

• ‘Factors Affecting Investment Decisions: A Study on Bangladesh Stock Market’, Proceedings of the 15th Asian Business Research Conference, 22-23 December, 2017.

9.00 AM to 5.00 PM (Monday to Friday)